Hailey Bieber sells Rhode for $1 billion
E.l.f acquires Rhode from Hailey Bieber for $1 billion. So, will Rhode finally come to Australia? The skincare entrepreneur has turned her Peptide Lip Treatments and Glazing Milk into big business. By Alex Duffy COURTESY @HAILEYBIEBERBEAUTY HAS made billionaires of Rihanna, Selena Gomez and now model turned skincare mogul, Hailey Bieber with Rhode's sale to e.l.f. Beauty. The viral, peptide-focussed skincare innovator will join the affordable beauty brand's growing stable, including Keys Soulcare by Alicia Keys and Naturium.
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