Lip balms have become a cult collectable-and Marianna Hewitt knows why
Why are we in love with lip balm? Trending formulas and flavours elevating lip care (and our obsession)Summer Fridays co-founder, Marianna Hewitt, shares her theory and the Lip Butter Balm behind it all. By Alex DuffyIMAGE COURTESY OF @MARIANNA_HEWITTIF THERE'S one humble beauty product that's completely transformed over the past few years, it's lip balm. The colourful tubes, hydrating formulas and addictive flavours slipped into pockets and daily rituals so effortlessly that lip balms have become a viral collectable-and one we can't imagine life without.
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