ED CHAMBERLIN: The big picture that critics of Cheltenham's overhaul are missing and what I'd do to make the fan experience even better
Cheltenham is like Manchester United in so many ways: a glorious history with so many stories, never far from daily conversations and always expected to be successful. But the Cheltenham of recent years had started to mimic the United of the Glazer era – living off former glories, complacent and being eclipsed by different challengers. The end result was the most recent Festival in March, when the torrent of criticism they faced was relentless.
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