Miu Miu and L'Oréal join beauty forces for premium fragrance line | 6F54BMG | 2024-02-15 14:08:01
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Why are Miu Miu and L'Oréal partnering?
Constructing upon the success of their collaboration with Prada Beauty, the distinguished L'Oréal Luxe Division —& which includes a robust roster of 24 premium luxurious brands —& is about to embark on an exciting new journey with Prada's sister model, Miu Miu. The family-owned style house has outsourced its beauty line to L'Oréal since 2021 after Prada disbanded from Spanish firm Puig. Meanwhile, Miu Miu previously licensed its fragrance line-up to Coty —& until now.
Benedetta Petruzzo, CEO of Miu Miu, shared her enthusiasm for this groundbreaking collaboration, saying, "We're thrilled to unveil this partnership with L'Oréal, a distinguished chief within the magnificence business. This venture promises to propel Miu Miu's progress and unlock its full potential in the magnificence sector."
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L'Oréal Luxe President Cyril Chapuy added: "Over the past years, we have now successfully established a very robust partnership with Prada groups. We at the moment are thrilled to welcome Miu Miu and unleash collectively its outstanding potential in magnificence. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L'Oréal Luxe's portfolio of iconic brands and reinforce our worldwide leadership in fragrances."
When will their debut line be out there?
If the beautiful Prada Magnificence line is anything to go by (we're counting the times until its makeup and skincare is obtainable right here in Australia) —& this new partnership is about to deliver a new wave of covetable merchandise — and we're right here for it.& Anticipate the primary fragrances from the partnership to hit shelves as early as subsequent yr.
Related: 11 best summer fragrances to wear (or gift) in 2024
</div> The submit Miu Miu and L'Oréal join beauty forces for premium fragrance line appeared first on Harper's Bazaar Australia.
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